Top 5 Film & Television Apps in Madagascar Q4 2023

During the fourth quarter of 2023, the film and television app market in Madagascar witnessed notable trends and shifts in user engagement, downloads, and revenue. Below, we dive into the performance of the top 5 apps in this category.

Netflix showed varied performance throughout the quarter. Weekly revenue peaked at approximately $112 in mid-October, with another significant spike in mid-November reaching around $52. Downloads fluctuated, starting strong with 2.9K in early October and gradually declining to approximately 1.5K by the end of December. Active users remained relatively stable, hovering around 46K to 49K throughout the quarter.

CANAL+, Live and catch-up TV did not generate revenue during this period. However, downloads surged notably in December, peaking at over 3.2K in mid-December. Active users also saw an increase, rising from approximately 4.8K in late September to around 7.3K by mid-December.

Airtel TV maintained a modest download rate, with a significant spike of 1.1K downloads in late October. Active users followed a similar trend, peaking at 1.3K in late October before declining to about 519 by the end of December.

MovieBox-Asian Drama, HD Movies did not generate revenue but saw a consistent increase in downloads, reaching a high of 442 in mid-December. Active users also showed growth, increasing from around 209 in late September to over 1K by December.

StarTimes ON-Live TV, Football recorded steady downloads, with a notable peak of 793 in the last week of December. Active users saw a gradual increase, culminating at 993 by the end of the quarter.

These insights, derived from Sensor Tower, highlight the dynamic nature of the film and television app market in Madagascar. For more detailed analysis and data, visit Sensor Tower.